Keller Williams and Zillow recently announced a new agreement that will shake up the real estate industry. With Keller Williams being one of the largest real estate franchises in the world and Zillow being the leading online real estate database, this partnership is poised to bring some major changes.
The partnership will allow Keller Williams agents to participate in Zillow`s Premier Agent program, which gives agents the opportunity to advertise on Zillow`s website. This means that Keller Williams agents will have increased visibility on Zillow`s platform, which receives over 200 million visits per month.
In addition, the agreement allows for integration between Keller Williams` proprietary customer relationship management (CRM) system and Zillow`s technology. This means that agents will be able to seamlessly manage their leads and listings on both platforms, streamlining the process for agents and making it easier for them to provide excellent service to their clients.
The partnership also includes a pilot program that will enable Keller Williams agents to participate in Zillow`s iBuyer program, Zillow Offers. This program allows homeowners to sell their homes directly to Zillow, providing a quick and hassle-free selling experience. By participating in this program, Keller Williams agents will be able to offer their clients an additional selling option, increasing their value and competitiveness in the market.
Overall, this partnership between Keller Williams and Zillow is a game-changer for the real estate industry. It will provide Keller Williams agents with increased visibility on one of the most popular real estate websites in the world, as well as streamlining their lead and listing management. Additionally, the pilot program for Zillow Offers will give Keller Williams agents an additional selling option to offer their clients. This agreement is sure to have a major impact on the industry and is worth watching closely.